Categories
Uncategorized

The Pursuit of Happyness

The new Will Smith movie, The Pursuit of Happyness is wrong and not just in how it spells “happyness”. Movies that have hidden and misleading messages bother me — and I don’t like the underlying messages in this movie. The movie presents an important concept and then stomps all over it. The concept comes when Will Smith’s character, Chris Gardner, is opining about Thomas Jefferson and the Declaration of Independence. He muses that Jefferson called it the “pursuit of happiness” because you could never quite catch it. The running, the chasing, the pursuit would be elusive with the prey remaining just out of reach.
The right answer seems to be realizing what is truly important in life, yet how does the movie end the pursuit of happiness? Happiness is achieved when Chris Gardner lands a six-figure commissioned salary brokerage job. The bright and shiny happy people in the movie were the rich. The poor were downtrodden, mentally ill, hostile, and dishonest. The poor guy won’t pay you back the $14 he owes you, but the suit will fork over the $5 you gave him for cab fare. The message of the movie was money = happyness . The movie conflates two concepts and doesn’t distinguish them — survival and success. Most of the movie is focused on survival.
The movie captures the truly horrific feeling of an empty wallet. Halfway through the show, I was thinking — “Hell, I feel this way at home and I didn’t have to pay $7. 75 to feel poor. ” I am amazed every day at the thin line between disaster and survival. I see individuals everyday who are walking that tightrope or worse, who have fallen off already and just barely managed to grab on to the tightrope and are now moving hand over hand across the chasm of poverty. Over 90% of the people filing bankruptcy in this country have had one or a combination of these three things happen to them:
1. Lost job or income. 2. Divorce 3. Major medical issues. In the movie, Chris Gardner suffers the first two and it nearly destroys him. He fights against all odds and eventually escapes the poverty. This struggle and display of the human spirit is uplifting in classic underdog fashion. Yet, when Chris gets to the top, he has learned nothing by his near escape from disaster. If he had had the same will and desire and only slightly less talent, this story would have been a tragedy rather than a triumph. Some facts about the “real” Chris Gardner flash upon the screen at the end.
In 2006 he sold a minority share in the brokerage he started for a multi-million dollar profit — a profit that originates from a host of Chris Gardners slaving away at dead end jobs and who will never see the success of the protagonist. He succeeds wildly, but I couldn’t shake the tragedy of all those who didn’t have his skills, perseverance, or luck. The movie wanted to create a sense of loss and then have it redeemed through hard work and perseverance — the realization of the American Dream. Survival is the American Nightmare.
Something is wrong when the United States Bankruptcy Code is the closest thing we have to a National Health Care Plan. Something is wrong when the richest country in the world has a large homeless population. Something is wrong when Pay Day Loan stores are more prevalent than churches. When did you last read the Declaration of Independence? Read it again. Think about how things are now. The seeds of rebellion are sown in economic disparity and unequal treatment. The only happiness that comes from the single-eyed pursuit of wealth is one that is misspelled and misplaced.
The Pursuit of Happyness

CLICK HERE TO GET THE SOLUTION!!

Categories
Uncategorized

CT scanner business by EMI

This case discusses about the new product conceptualization and the evolution of the CT scanner business by EMI. It also discusses what happened after the market introduction of the commercial CT scanner by EMI Ltd. In a prototypical pattern of industry evolution this case represents an industry in its growth stage since the entry rate exceeds the exit rate.
Company Background and History
EMI was started as a Gramophone company in 1898 when it used to import gramophones from US. Soon after its merger with Columbia Gramophone Company, EMI quickly gained the reputation as an aggressive technology innovator. The company was in a strong financial position as it entered the 1970s because of its success in the music industry. However in 1971 EMI losses were a major hit to an otherwise profitable company. These losses were quite staggering in the North America, with profit down some 175% from the previous year.
Their music business, long a source of reliable profit over the years, took a massive hit in 1971, down 88% along with a total revenue drop of 48% after taxes. In order to continue its growth, EMI should make a play into emerging markets with its products, or move into a new market segment. These staggering losses led to a change in the top management at EMI as well as a shift in corporate strategy. The management recognizing the risk in the music business which accounted for two-thirds of EMI sales wanted to obtain a strategic balance by divesting some of its cash flow into numerous acquisitions and internal developments. This change in strategy helped EMI to diversify in the fast growing medical electronics field with the innovation of the new product called CT scanner.
CT Scanner : The Concept
Godfrey Hounsfield, a research scientist in the EMI’s Central Research Laboratories came up with the CT scanner concept. It was a technology that wasn’t necessarily new, but often played more off older technologies with some refinement. The idea was to link the X-ray, data processing and cathode ray display tube technologies in a complex and precise manner. Since the technologies harnessed were quite well known and understood complemented by the well-established electronics capability of EMI made this new product introduction less risky in my opinion. The end goal was to create a device that was actually able to process data obtained from these different technologies and into a format readable to the technician.
Diagnostic Imaging industry
The new CT scanner product provided a superior buyer surplus based on the current technologies in the diagnostic imaging industry which are as listed below
a) X-ray was one of the widely used technologies during this time. It used rays generated by cathode ray tube to penetrate solid objects and create an image on film. The average X-ray system cost more than $100000. This product cycle was already in the mature phase of industry evolution with top 5 companies accounting for 88% of market share.
b) Nuclear imaging was still in the early stages of development, and was used to complement or in some cases replace the existing X-ray system. Since the industry was in the growth phase lot of new companies entered the market thus increasing competition. The average nuclear camera and data processing system was sold for $75000.
c) Ultrasound was a well-established technology where sonic waves which were used to create images. This technology was widely used in obstetrics and gynecology due to limitations of the technology. It cost was half of nuclear imaging and 1/3 of X-ray machine.
The CT scanner was specifically designed to do head and brain imaging thus displacing existing equipment in only few cases. The current CT technology provided higher value compared to the existing complements which was necessary to justify its high cost.
Market Analysis & Risks
Though the CT scanner technology was superior to most of the existing technologies it was necessary for the EMI management to identify the market potential for this new product. The case states that the U.S medical market represented a major opportunity for this new product due to its size, sophistication, progressiveness and access to funds.
This represented a major challenge to the company because of its limited exposure within U.S medical community. Basically they were entering with little in terms of knowing anything substantial about the market. If they are going to make a play into the market, they company strategy should be to get on board with some of the major medical associations that would use this device. By getting these associations buy in to the new technology would result in them pushing this technology into hospital thus increasing their market penetration.
The second challenge was the manufacture of CT scanner since most of its components were purchased from were purchased from subcontractors and then integrated into a functioning system which was different from EMI’s experience. If the manufacturing process if not well coordinated would cause potential backlog problems which will hamper the production of CT scanners and time to market necessary to obtain a strong market position.
Finally the company was taking a big risk by investing 6 million pounds which was half of their funds available for capital investment in that year. All the potential challenges were mitigated by the fact that there was no other product like CT scanner in the market. Employing the right strategy will help EMI to gain from the first mover advantage in this market eventually establishing a strong market position in the rapidly growing medical imaging business. Weighing the pros and cons I think Powell had a solid proposal to introduce the new product. This was also in sync with the current company strategy and the product was finally launched in April 1972 with overwhelming response from medical and financial communities.
Strategy and Challenges in 1977
After the successful product launch EMI CT scanner division was faced with numerous new challenges. First, this fast growing field attracted a lot of new entrants along with advances in technology. Thus the marketshare of EMI was shrinking as more and more competitors entered through 1973 – 1977 as shown in Exhibit 1. It is evident from the case that even though EMI had a first mover advantage it was unable to establish a strong foothold in this market. Part of the reason might be that EMI moved too slow to develop supporting capabilities.
Also EMI was not able to develop the necessary dynamic capability necessary to maintain the market potential. As a result, established companies such as GE and Seimens were able to enter the CT technology market along with lot of smaller companies. Also EMI’s vision to use scanner as a means to become a major force in medical electronics further compounded this problem since they started pursuing other imaging technologies such a nuclear imaging and magnetic resonance imaging before creating an effective commercialization system for CT scanner.
Second the U.S market faced temporary decline due to CON (Certificate of Need) which was introduced to curtail the rapidly escalating cost of healthcare. This made justifying the purchase of a $500000 CT scanner more difficult. Firms faced declining sales, as total capacity in the industry now vastly exceeded short-term demand. EMI needed to either increase its value or reduce its costs to obtain a competitive edge.
Finally the U.S hospital market is a key market and it was necessary for EMI to succeed there than elsewhere because of the scale and learning. Hence it was necessary for EMI to focus its initial product development on demands of the U.S rather than UK or other European countries because these markets will be to small to support full development. EMI started by establishing a U.S sales subsidy which further expanded it service organization to maintain its leadership image.
At the same time EMI tried to compete with all the major and potential generations of CT system introduced by its competitors. In doing so, EMI spread its resources too thinly and created a substantial confusion within its operation in the US and Britain. This resulted in increased interval between order and delivery time, which was hurting its reputation and increased the strain between the 2 business units. Each started blaming other for the delays etc. Also the new Medical Review Group Committee (MGRC) established by Powell to establish and review strategic decisions was unable to bridge the gap between these business units.
Recommendation
These were some of the key issues, which Powell had to tackle moving into 1977. In order for EMI to continue its market dominance these are some of the things that I think Powell should do
a) Have the U.S operation take the lead. This will help them better adhere to the changing medical imaging market in US which is necessary for long term survival of the company. He’s got to get someone to head the US and UK groups who can align these units towards a common goal. Right now, the current committee (MGRC) is simply not doing any good. It will also force EMI to move away from its core practices which is necessary to respond quickly to changing market conditions.
b) Focus on getting the CT scanner commercialized before diversifying into other fields in the medical imaging industry. I think that it is too early to attempt to become a multiple subfield player, but be ready to expand once CT business is properly commercialized.
c) Reduce the delivery lag from the date promised. This is necessary to maintain the reputation of the company and will also reduce the opportunity for new companies to enter the market and take advantage of this delivery lags. It is necessary for EMI to maintain its market position to be successful in the long term.
CT scanner business by EMI

CLICK HERE TO GET THE SOLUTION!!

Categories
Uncategorized

Sed purus sodales imperdi orci mauris aliquam

Praesent consequat. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Vestibulum massa dui sed nulla ut nulla a mi. Fusce wisi nibh malesuada aliquet, lacus vitae mauris. Nam sit amet justo. Vestibulum ante ipsum eleifend adipiscing elit. Mauris viverra nunc.
Maecenas tincidunt. Aliquam semper. Sed eget nisl. Aenean gravida vitae, consequat lorem fermentum rutrum. Nunc id risus. Donec ullamcorper convallis. Donec urna quis sollicitudin mi eget ipsum adipiscing non, iaculis scelerisque. Duis sodales at, elit. Sed dignissim justo. Suspendisse fermentum erat. Duis consequat tortor. Mauris ut tellus a dolor. Suspendisse nec tellus.
Praesent dapibus, neque id cursus faucibus, tortor neque egestas augue, eu vulputate magna eros eu erat. Vitae adipiscing turpis. Aenean ligula nibh, molestie id viverra a, dapibus at dolor. In iaculis viverra neque, ac eleifend ante lobortis id. In viverra ipsum …

Pellentesque suscipit urna mauris, interdum dapibus ac, rhoncus purus, dictum a, euismod id, felis. Fusce blandit eu, ullamcorper in, iaculis et, ultricies lobortis velit. Mauris imperdiet, urna mi, gravida sodales. Vivamus hendrerit nulla erat ornare tortor in vestibulum id, eleifend neque odio fermentum vel, consectetuer at, imperdiet sapien. Donec blandit, dui eu diam. In gravida ornare. Nullam accumsan. In hac habitasse platea dictumst. Praesent feugiat. Cum sociis natoque.

Suspendisse a pellentesque dui, non felis.
Quisque lorem tortor fringilla sed.
Quisque cursus et, porttitor risus.
Nulla ipsum dolor lacus, suscipit adipiscing.

Sed dignissim justo. Suspendisse fermentum erat. Duis consequat tortor. Mauris ut tellus a dolor. Suspendisse nec tellus. Donec quis lacus magna, sollicitudin id, turpis. Mauris in velit vel sollicitudin justo. Proin vitae massa nec cursus magna.

Categories
Uncategorized

Vestibulum commodo volutpat laoreet parum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quo modo? Et nemo nimium beatus est. Verum hoc idem saepe faciamus. Duo Reges: constructio interrete. Suo genere perveniant ad extremum; Sed ille, ut dixi, vitiose. Negat esse eam, inquit, propter se expetendam. Quid est, quod ab ea absolvi et perfici debeat?
Ut pulsi recurrant? Ratio enim nostra consentit, pugnat oratio. Plane idem, inquit, et maxima quidem, qua fieri nulla maior potest. Diodorus, eius auditor, adiungit ad honestatem vacuitatem doloris. Qua igitur re ab deo vincitur, si aeternitate non vincitur?

Superiores tres erant, quae esse possent, quarum est una sola defensa, eaque vehementer.
Istam voluptatem perpetuam quis potest praestare sapienti?
Quia dolori non voluptas contraria est, sed doloris privatio.

Non igitur potestis voluptate omnia dirigentes aut tueri aut retinere virtutem. Summus dolor plures dies manere non potest? Strato, physicum se voluit, ec vero alia sunt quaerenda contra Carneadeam illam sententiam. Bonum incolumis acies: misera caecitas. Aliter enim nosmet ipsos nosse non possumus.
Inde igitur, inquit, ordiendum est.
At, si voluptas esset bonum, desideraret. Aliter philosophos loqui putas oportere? Ratio enim nostra consentit, pugnat oratio. Comprehensum, quod cognitum non habet? Nam aliquando posse recte fieri dicunt nulla expectata nec quaesita voluptate. Primum quid tu dicis breve? Eam si varietatem diceres, intellegerem, ut etiam non dicente te intellego; Quae qui non vident, nihil umquam magnum ac cognitione dignum amaverunt. Praeclare hoc quidem. Quo plebiscito decreta a senatu est consuli quaestio Cn.
Lorem ipsum dolor sit amet enim. Etiam ullamcorper. Suspendisse a pellentesque dui, non felis. Maecenas malesuada elit lectus felis, malesuada ultricies. Curabitur et ligula. Ut molestie a, ultricies porta urna.

Mihi vero, inquit, placet agi subtilius et, ut ipse dixisti, pressius. Inquit, an parum disserui non verbis Stoicos a Peripateticis, sed universa re et tota sententia dissidere? Ego vero volo in virtute vim esse quam maximam; Si enim ad populum me vocas, eum. Videamus animi partes, quarum est conspectus illustrior; Et nemo nimium beatus est.

Categories
Uncategorized

Cum sociis natoque penatibus magnis parturien

Lorem ipsum dolor sit amet neque vitae mauris. Etiam malesuada ultricies. Nullam ut nunc odio eget volutpat a, rutrum ac, magna. Nulla facilisi. Nullam justo. Sed leo tristique senectus et ultrices sit amet, consectetuer adipiscing ornare. Nullam vulputate luctus. Nulla interdum libero. Maecenas tincidunt. Pellentesque dolor. In urna. Suspendisse sollicitudin. Vestibulum tempus purus fermentum imperdiet tincidunt, risus pede, luctus laoreet. Aenean ac eros quis eleifend congue. Nam dolor eget velit. Suspendisse at
35countriesDonec vestibulum justo a diam ultricies pel lentesque. Quisque mattis diam vel lac.

142articlesDonec vestibulum justo a diam ultricies pel lentesque. Quisque mattis diam vel lac.

89projectsDonec vestibulum justo a diam ultricies pel lentesque. Quisque mattis diam vel lac.

Praesent odio ac turpis luctus eu, ornare varius, leo. Suspendisse sed metus. Class aptent taciti sociosqu ad litora torquent per inceptos hymenaeos. Sed sed est. Sed venenatis. Morbi tincidunt. Nullam justo. Vestibulum ut justo a odio. Etiam et pede eget metus nonummy at, rhoncus dolor in interdum pellentesque quis, lacinia aliquet. In mauris sit amet leo. Aliquam erat consectetuer vestibulum varius. Cras ut orci at lorem odio tellus hendrerit sed, congue fringilla.
Class aptent taciti sociosqu ad litora torquent per inceptos hymenaeos. Maecenas vehicula, dui nulla, egestas sodales, augue commodo nec, ullamcorper ligula lorem odio sit amet, vestibulum wisi ultricies eu, magna. Fusce aliquet elit, gravida tellus tristique eget, porta eget, eros. In hac habitasse platea dictumst. Proin cursus magna. Sed placerat. Mauris vel risus. Nunc accumsan dictum, laoreet viverra. Cras tempus purus at risus auctor tincidunt. Sed sed tortor. In venenatis consequat. Donec iaculis. Curabitur est pretium wisi, sed leo. Sed tincidunt risus neque ultrices consectetuer. Etiam mollis ut, dolor. Maecenas.

Categories
Uncategorized

Quisque lorem tortor fringilla

Lorem ipsum dolor sit amet neque vitae mauris. Etiam malesuada ultricies. Nullam ut nunc odio eget volutpat a, rutrum ac, magna. Nulla facilisi. Nullam justo. Sed leo tristique senectus et ultrices sit amet, consectetuer adipiscing ornare. Nullam vulputate luctus. Nulla interdum libero.

Praesent odio ac turpis luctus eu, ornare varius, leo. Suspendisse sed metus. Class aptent taciti sociosqu ad litora torquent per inceptos hymenaeos. Sed sed est. Sed venenatis. Morbi tincidunt. Nullam justo. Vestibulum ut justo a odio. Etiam et pede eget metus nonummy at, rhoncus dolor in interdum pellentesque quis, lacinia aliquet. In mauris sit amet leo. Aliquam erat consectetuer vestibulum varius. Cras ut orci at lorem odio tellus hendrerit sed, congue fringilla.

Class aptent taciti sociosqu ad litora torquent per inceptos hymenaeos. Maecenas vehicula, dui nulla, egestas sodales, augue commodo nec, ullamcorper ligula lorem odio sit amet, vestibulum wisi ultricies eu, magna. Fusce aliquet elit, gravida tellus tristique eget, porta eget, eros. In hac habitasse platea dictumst. Proin cursus magna. Sed placerat. Mauris vel risus. Nunc accumsan dictum, laoreet viverra. Cras tempus purus at risus auctor tincidunt. Sed sed tortor. In venenatis consequat. Donec iaculis. Curabitur est pretium wisi, sed leo. Sed tincidunt risus neque ultrices consectetuer. Etiam mollis ut, dolor. Maecenas.