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Advertising critique looking for expert

Pick a magazine advertisement you’d love to tear apart. (Note: do not critique the cover of a magazine. Instead, critique […]

Pick a magazine advertisement you’d love to tear apart. (Note: do not critique the cover of a magazine. Instead, critique an advertisement found inside a magazine.)
 
 
write a 600-650 words critique in which you explain how the advertisement’s glorification of traditional gender roles keeps us in a dream state.
 
 Must use some of the following questions as a guide: What ways of life does this advertisement make us want to envy and to possess? Is the advertisement glorifying a particular gender role 
 
or class position? According to the ad, what aspects of ourselves need improvement? How does the advertisement make a social problem (i.e. a problem caused by social inequality) out to be 
 
personal problem (i.e. a problem caused by our own inadequacies)? Does the ad include a celebrity, and if so, what qualities does the celebrity bring to the ad? What kind of fantasies does 
 
the ad sell and why does it sell them? How has the ad’s aesthetics (its presentation as a work of art) lure us into wanting to buy the product? What kind of emotions does the ad stir 
 
inside of us?  
 
Module 1 Advertising and Consumption
         Historical Development of Consumer Culture
         Stages of Development in Advertising
         Celebrity as Commodity
         Culture Jamming
 
Module 2 Gender and the Culture of Beauty
         Gender and the Culture of Beauty
         Functionalist Perspective on Gender
         Conflict Perspective on Gender
         The Male Gaze
         A Beauty Myth
         The Bechdel Test
 
Module 3 Sexuality
         Masculinity / Femininity
         Sexual Identity
         LGBTTTIQ
         Popular Culture and Gay or Lesbian Visibility
         Coming Out
 
These topics above are especially relevant for this essay.
 
Uploaded document should include either an image of the original ad or a URL linking to it.

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