Conduct research into automotive purchasing behaviour (east+west). Design a business plan for the launch of a new luxury electric vehicle into China.
Length: approximately 3000 words
Students must provide demonstration of:
â€¢ Conduct appropriate research into the specific business area as dictated by the Professors
â€¢ Ability to find and accurately analyse the views presented in at least 5 academic journal
articles and 5 articles from professional journals or magazines.
â€¢ Advanced analytical skills of theory against the practice of business response to cross cultural issues
â€¢ Adhere to correct referencing procedure.
â€¢ Clear and concise written skills
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