Market strategies for small business project week 2

  Course Project: Idea Feasibility An important part of determining the feasibility of a new idea involves careful research of […]

Course Project: Idea Feasibility
An important part of determining the feasibility of a new idea involves careful research of what is currently available in the marketplace. Ideas for products and services that will fulfill a specific need or occupy an unaddressed niche have the highest probability of success. However, an innovative idea will not always create a successful business, especially in the long term. There are many other factors to consider when evaluating the feasibility and long-term profitability of the idea behind a potential business venture.
Last week, in Chapter 4 of your textbook, you were introduced to Porter’s Five-Forces of Competition in an Industry (Figure 4-1, p. 77), which provides a framework for analyzing the marketplace in a meaningful way. In this Assignment, you will apply Porter’s analysis to the business ideas you identified in Week 1 to determine the superior choice for a business venture. Next, you will develop a preliminary budget.
For this Assignment:

Using Porter’s Five-Forces Analysis as your lens, research the marketplace for the two ideas you developed. Based on these criteria, which of the ideas is the better option? Write a one-paragraph summary of how and why you selected one option over the other.
Research the potential costs of launching your venture, and use this research to develop a 1-page start-up and marketing budget for your venture. Your budget should account for marketing and development costs as well as pricing for your goods or services and operational costs (lease, payroll, etc.)

By Day 7
Submit your Week 2 Assignment, “Idea Feasibility,” in the online classroom. This Assignment comprises two sections: a summative paragraph and a descriptive paper.
Submission and Grading Information
To submit your completed Assignment for review and grading, do the following:

Please save your Project using the naming convention “WK2Proj+last name+first initial.(extension)” as the name.
Click the Week 2 Project Rubric to review the Grading Criteria for the Assignment.
Click the Week 2 Project link. You will also be able to “View Rubric” for grading criteria from this area.
Next, from the Attach File area, click on the Browse My Computer button. Find the document you saved as “WK2Proj+last name+first initial.(extension)” and click Open.
If applicable: From the Plagiarism Tools area, click the checkbox for I agree to submit my paper(s) to the Global Reference Database.
Click on the Submit button to complete your submission.


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