Module 1 – SLP
INTRODUCTION TO MARKETING, CONSUMER, AND PRODUCT
Marketing Environment Application
In this moduleâ€s Case Assignment, you researched marketing forces using quality Aweacademic and professional sources. It is time to apply what you have learned using the product/service you chose in your Discussion assignment.
Analyze why & how each of the three marketing factors will impact the chosen product/service.
Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.
NOTE: All or nearly all of your research will come from the articles used in this moduleâ€s readings. The focus of this assignment is application and critical thinking. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like â€œI,â€ â€œwe,â€ and â€œyouâ€ are not appropriate. For more information see Differences Between First and Third Person.
See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the â€œWriting Style Guide,â€ which is found under â€œMy Resourcesâ€ on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.
Use the attached APA-formatted template (MKT301 SLP1) to create your submission.
Your submission will include:
Trident University Internationalâ€s cover page
A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)
The reference list page in APA format
At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. The rubrics can be viewed under Assessments at the top of the page.
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slp module 1 markering .